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Most young singles in America do not describe themselves as actively looking for romantic partners.Even those who are seeking relationships are not dating frequently.Fully 43% of adults (87 million people) say they are single. century with a swing towards marriage in the 1950s and 1960s.

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The result is that, rather than being someone that defies all calculation, love is now big business worth an annual billion internationally and growing at 70 per cent a year – with high-tech venture capitalists, psychologists and software engineers reaping vast rewards.Academics, meanwhile, are fascinated by the data being gathered — and largely kept secret — by the dating industry.The survey found that dating in America is, indeed, affected by online matchmaking activity.But in analyzing our findings, we discovered another story: Large numbers of single Americans are not actively looking for relationships and even significant numbers of those looking for partners are not that active on the dating scene.About half (49%) had been on no more than one date in the previous three months.

These findings emerge from a national survey conducted last fall by the Pew Internet & American Life Project looking at the place of online dating in the larger picture of relationships in America.

London is a city of fun and excitement, but it is also a place that embraces romance.

In a recent study 23% of Londoners claimed that their favourite romantic story was Pride and Prejudice — ultimately a classic tale of the trials and tribulations of trying to find the right match.

One in five relationships in the UK starts online, according to recent surveys, and almost half of all British singles have searched for love on the internet.

Just today, nine million Britons will log on looking for love.

In a city of over 7.5 million people, searching for that special someone can feel like looking for a needle in a haystack.